Acuity Conversion Tracking

1) Enhanced+ tracking $169/month

Basic Google Ads conversions, using cookies (base)

Low level Conversion Enhancement (email only)

Custom Columns in Google Ads and Meta to easily see ad performance for Acuity bookings: bookings, payments and ROAS

Setting up Google Ads primary/secondary conversions and account-default goals (So tracking actually works in ad campaigns)

Meta Pixel conversions

Meta Pixel Advanced matching with Acuity email - to match logged in Instagram and Facebook users

Low level Meta CAPI — without parameters

• New consultations and Follow-ups separate events

Meta Business Manager, setting up Pixels Ad account connections and permissions

Specifying and setting up Facebook / Meta Business Manager Ad campaign Goals (Sales/Purchase or Lead/Schedule) based on which tracking method is used

Google Analytics 4 events for Acuity

Google Analytics 4 funnel of Acuity tracking steps

Google Analytics 4 dashboard of seeing Acuity bookigns and different traffic channels and websites the traffic and those customers arrived from

Google Analytics 4 Data retention update, for custom reports to store data increased 600%

Pre/Microconversions “Add to cart” - tracking steps before actual booking, for option to send more data to Google and Meta

Email Support

Cancel any time

• Tailored Custom Extra filters for Nina Ross — Custom system to filter Meta $0 Purchases, where $99 consultations and other Acuity follow-up appointments were previously mixed together in a messy way, causing issues in campaign optimisation.

• 2 domains

landing.ninarossfm.com Webflow

ninaross.co Shopify

2) The best Acuity tracking setup on planet earth - CAPI, Traffic source in each Acuity booking, Google Sheet reporting $269 (normally $449)

Everything in Enhanced+ tracking

Meta Conversions API -  Best possible tracking for maximum ad performance. Higher event math quality scores, more conversions, better signal to algorithm. Sends conversions via Pixel (browser) and server (API). Facebook will use whichever it gets, or deduplicate if it gets both. Track more Meta conversions even if clients use ad blockers. Boost campaigns even further. Important for iOS 14→ and Apple Intelligent Tracking Prevention, ad blockers.

Most accurate "Enhanced conversion tracking" using the Google Ads API - matching Google logged-in users with Acuity bookings, by email, phone number to track more conversions and boost ad performance. Helps with Apple Intelligent Tracking Prevention, mid-funnel device switch, improves accuracy and ad performance

Email + WhatsApp Support

• Acuity Tracking App Conversion information inside Acuity for each booking.

UTM Parameters, copy-pasteable tracking templates for Meta and Google, UTM generator Google Sheet and video instructions

• “Referrer” - previous website where the visitor came from

• UTM parameters to track campaigns

• gclid

• wbraid

• Visited Pages

• Landing Page

• useragent

• device ( mobile, tablet, desktop)

• URL Tracking Template + instrutions for Meta and Google Ads – so we can see which ad and which campaign, inside Acuity bookings

• 5 domains